The Indian smartphone market has been highly competitive, and not all mobile phone brands can keep up. From 2014 to 2015, the Indian smartphone market was flooded with choices at various price points, from large brands to small brands. After working for a period of time, the brand ceases to exist. Below are some popular smartphone brands that have abandoned and are considered “dead” in India.
In April 2021, LG Electronics announced the closure of its mobile department. LG has not yet become popular in the global smartphone market. The company said it will provide service support and software updates for existing mobile phone users within a period of time. In May 2019, Sony announced its withdrawal from the Indian smartphone market. After sales decline. In addition to India, Sony has also withdrawn from several other markets. In fiscal year 2018, the company also stopped sales in Central and South America, West Asia, South Asia, Oceania and other regions.
Taiwanese brand HTC tried again to enter the Indian smartphone market again in 2019, but failed. HTC received strong support from Chinese mobile phone manufacturers in India and finally decided to stop selling mobile phones directly in India. Blackberry’s QWERTY smartphones were one of the brands popular with office users in India and around the world, but with the popularity of Android and iOS, the company cannot keep up with them. BlackBerry Mobile finally ceased production after its contract with manufacturing partner TCL expired in August 2020.
Meizu is different. A Chinese smartphone brand that was trying to compete with companies such as Xiaomi by offering more hardware specifications at affordable prices. Although some of their phones quickly became popular, the brand performed poorly in India and was forced to shut down. It is a popular Indian smartphone brand operating in the budget field, but due to fierce competition from other suppliers, the company had to shut down.
Qiku was released around 2014, attracting consumers by offering more hardware features at a lower price. The company released several mobile phones, but failed to make a name for themselves in the market. Videocon launched a number of affordable mobile phones, but the brand failed to gain a competitive advantage in the market and was eventually forced to stop selling these phones. The accessory manufacturer iBall was also trying to produce low-cost smartphones for rural areas, but fierce competition from Chinese brands such as Oppo, Xiaomi, and Vivo makes it difficult to survive.